Better than being there? The ultimate in picture clarity and color reproduction. How does LG do it? Thousands of individual OLED (Organic Light Emitting Diode) pixels deliver the most life-like and dynamic picture quality ever. Four-Color Pixel technology adds an unfiltered white sub-pixel to the traditional red, green and blue for even more vivid colors (a 10-bit panel can display over one billion colors!). LG’s proprietary technology enhances standard-definition and high def video signals for an absolutely stunning display on a 4K screen. Come in and see for yourself. Availalbe in several sizes from 40" to 77."